
WHY ?
MISSION
We empower individuals, looking to uniquely style their natural hair, to champion their cultural identities by crafting premium, heritage-driven hair jewellery.


Unlike the fast fashion brands capitalising on hair jewellery for protective hairstyles...
...Gemz exists at the intersection of community, education and culture, creating hair accessories with quality craftsmanship, storytelling and unique design in mind
VALUES

Heritage

Sense of
Belonging

Craftswomanship

Cultural
Celebration

Education

Alchemy
CRAFTSWOMANSHIP
DURABLE
We use sterling silver 24k gold-plating as well as massive gold.
LOCALLY CRAFTED
Everything is crafted by hand between our studios in Berlin, Barcelona and Accra.
CUSTOM PIECES
Anything is possible. just message us and we'll create something special jus for you!
COMMUNITY
Part of our vision is to serve as a community hub connecting like minded people seeking hair adornments.
AS SEEN ON
Raevin
Annahstasia
Nathy Peluso
Jorja Smith
TESTIMONIALS
"I've been wearing GEMZ in my hair for a while now, and I still get compliments every day. It's wild how something so simple can change how you feel about yourself - even when I'm in sweatpants, I feel put together!"
Alima, Paris
"Gemz in my locs makes me feel complete. The moments I have to take them out, I immediately sense that something is missing. It's like not wearing you favourite earring or necklace, it makes you feel naked, vulnerable. These hair pieces became part of my look and aesthetics and I honestly can't picture myself without them in my hair anymore."
Varusa, Berlin
"I love my GEMZ and I have different ones (custom and classics) that I wear with any hairstyle, even my fro. I love how it always adds a little personal touch to my day to day outfits, and I feel so naked without them "
Jess, Berlin
AS SEEN IN
EDUCATION
As part of our vision, we also want Gemz to serve as an educational resource where the culture & themes of what Gemz represents can be learnt.